Toy Design: Presentation Joy Mountford

toy design

Project briefs:
–2-3 year window
–Future interaction design ideas of “concept technology

Common mistakes made by students:
–don’t think they can prototype rough
–don’t listen to users
–think they’re right
–focus on tools

Good projects:
–document well
–respond to users
–use hi + low fi rough idea models
–don’t focus on specs

Advice:
–check out small toy shops like Toy Tokyo
–mimic developments in science and technology (e.g. hotwheels came at a time of highway expansion)
–mimic grown-up activities (Pretend Play)
–make short video clips
–tell a story

Tech Toys:
–Teddy Ruxpin. Internal tap-deck w/ 200 word vocabulary
–GigaPets – 1997
–Furby – 1995
–Lego Mindstorms
–Hotwheels – sensors on tracks and garages

Hotwheels:
–Speed
–Power
–Performance
–Attitude

Recommended Reading:
–”The Illusion of Life”, by Frank Thomas (Disney animator)

What’s Happening:
–New tools
–New materials
–New manufacturing
–Packaging
–Brand identity
–Sex identity
–Age specificity
–Length of play

Interviews:
–kid interviews – interview well in groups or pairs in a natural setting
–Focus groups – good in home? Grouping/ordering of features/concepts

Presentations:
–short video clips
–1 page summary
–tell a story

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