Star Wars (by Hasbro) – is the archetypal modern product line.

Teenage Ninja Turtles + Streetsharks (by Mattel) – show the common thread of anthropomorphism in toy design

Robots (by Mattel) – show interesting way of appropriating real-world objects. also have lots of articulation of joints and apparent customization, both hot in toy design right now.

Batmobile – “cultural resonance” = using features common in everyday life, like retractable handles from carry-on luggage being used as a toy element.

Immersive role-play is an industry trend. kids act out parts.

3 C’s of good toy design: Customizing, Collectibility, Competition.

There are open offices for new inventors in both El Segundo and New York.

Diddybox = upscale song-singing toy.
Needies need pets.