Choice

What is your favorite ice cream?

Vanilla

Chocolate

Butter Pecan

Neopolitan

Strawberry

Cookies & Cream

Chocolate Chip

Why do we limit our behaviors and preferences to the options presented to us?

Convenience (reserving mental energy for more important things)

Tribalism (establishing common sets of wants and preferences)

Coping Mechanisms (to deal with overwhelmingly infinite possibilities)

Conformity (fear of standing out)

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